Task 3
Choose one of the following (if connected with your chosen genre) or another artist/band that has been around for a long time.
Robbie Williams/ Kylie Minogue/ Miley Cyrus/ Katy Perry/ Britney Spears/ Take That/ Snoop Dogg (Lion)/ 50 Cent
Track how their image has changed over time. How has their image changed as they have got older? What does this suggest about them? Their audience? How do they represent Gender?
BRITNEY SPEARS
Britney Spears first came into the spotlight in 1997 at the age of 16 when she was signed to ‘Jive Records’. Previously she was a child actress, acting in stage productions and television shows. Britney released two albums in 1999 and 2000: ‘...Baby One More Time’ and ‘Oops!...I Did It Again’. These became international successes and ‘...Baby One More Time’ became the best-selling album by a teenage solo artist. Britney continued to release her third album ‘Britney’ and in 2002, she starred in the film ‘Crossroads’. In 2003 her fourth album, In the Zone which included the hit single ‘Toxic’. When in 2007, Britney Spears’ personal issues were highly publicised her career went into hiatus. She released her fifth album ‘Blackout’ later that year. Her personal issues continued, and when her erratic behaviour and hospitalisations got too much she was placed under a conservatorship, which is still on-going. In 2008, Britney released her sixth album ‘Circus’ and this album included global chart-topping single ‘Womanizer’. The tour that followed was one of the highest-grossing global concert tours in 2009. In October of 2009, ‘3’ became Britney’s third single to reach number one on the ‘Billboard Hot 100’. Her seventh album, ‘Femme Fatale’ was released in 2011 and it contained three top-ten singles. Britney was a judge on the second season of The X Factor US. She released ‘Britney Jean’ in 2013 making her total number of albums eight, and it spawned the top 15 hit ‘Work Bitch’ but it became the lowest-selling record of her career. Towards the end of 2013, Britney Spears began a four-year residency show ‘Britney: Piece of Me’ at ‘The AXIS at Planet Hollywood Resort & Casino’ in Las Vegas.
Britney Spears was established as a pop icon and she was credited with influencing the revival of teen pop during the late 1990’s. She garnered honorific titles including the ‘Princess of Pop’ and became the ‘best-selling teenage artist of all time’. She has won numerous awards including a Grammy Award, six MTV Video Music Awards, nine Billboard Music Awards, and a star on the Hollywood Walk of Fame. Billboard ranked Britney as the 8th overall Artist of the Decade in 2009 and also recognised her as the best-selling female artist of the 2000s. She has sold over 100 million albums worldwide making her one of the best-selling music artists of all time. VH1 ranked Britney eleventh on their ‘100 Greatest Women in Music’ list in 2012 whilst Billboard named her the sexiest woman in music. Forbes reported that Britney was the highest paid female musician of 2012 with earnings of $58 million, having last topped the list in 2002.
Britney in the 1990's before she came into the spotlight. | Britney in 1998 before she released her first album. |
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Britney in 1999 when her first album '...Baby One More Time' was released. | Britney in 2000 after the release of her second album, '...Oops! I Did It Again'. |
Britney in 2001 before the release of her third album 'Crossroads'. | Britney in 2005 when she was pregnant with her first child. |
Britney in 2007 during a low point in her career. She had erratic behaviour and hospitalisations and she famously shaved all her hair off during a breakdown. | Britney in 2008 following the release of her sixth album. |
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Britney in 2009 during her sixth album 'Circus' tour. | Britney at the MTV Video Music Awards in 2011 where she won two awards: 'Best Pop Video 'and the 'Michael Jackson Video Vanguard Award'. |
Britney at the launch for The X Factor US in 2012. | Britney in 2013 at Elton John's Oscars Party. |